Industry News Postal

In last week’s price filing for January 2019, the Postal Service included a schedule of Promotions. The Postal Regulatory Commission is expected to respond to the filing by mid-November.

First Class: The Postal Service is offering six promotional discounts in Calendar Year 2019, four of which apply to eligible

First-Class Mail: Emerging & Advanced Technology; Earned Value Reply Mail; Personalized Color Transpromo; and Informed Delivery. The Informed Delivery promotion is new, while the other three were offered in previous years.

Marketing Mail: The Postal Service is offering six promotional discounts in Calendar Year 2019, five of which apply to eligible USPS Marketing Mail: Tactile, Sensory and Interactive Engagement; Emerging & Advanced Technology; Mobile Shopping; Informed Delivery; and Earned Value Reply Mail. Except for Informed Delivery, all of these promotions were offered in previous years.

Draft requirements are available on Postal Pro:

2019 Tactile, Sensory &; Interactive Promotion

  • Promotion Period: February 1 – July 31, 2019
  • Registration Period: December 15, 2018 – July 31, 2019
  • 2% of eligible postage

 

2019 Emerging and Advanced Technology Promotion

  • Promotion Period: March 1 – August 31, 2019
  • Registration Period: January 1 – August 31, 2019
  • 2% of eligible postage

 

2019 Earned Value Promotion

  • Promotion Period: March 1 – August 31, 2019
  • Registration Period: January 1 – August 31, 2019
    • First Time Mailers
      • $0.03 per BRM, CRM, and Share Mail pieces counted based on their enrolled MID’s
    • 2017 Earned Value Participants
      • The Earned Value Credits are based on a 95% threshold from the 2018 volume counts for MIDs
        that were enrolled in the 2017 Earned Value Promotion $0.03 per BRM, CRM, and Share Mail
        pieces counted when mailers meet or exceed their 95% threshold of 2018 volumes based on
        their MID’s
      • $0.00 per BRM, CRM, and Share Mail cards and letters counted when mailers DO NOT meet or
        exceed their 95% threshold of 2018 volumes based on their MID’s

 

2019 Personalized Color Transpromo Promotion

  • Promotion Period: July 1 – December 31, 2019
  • Registration Period: May 15 – December 31, 2019
  • 2% of eligible postage

 

2019 Mobile Shopping Promotion

  • Promotion Period: August 1 – December 31, 2019
  • Registration Period: June 15 – December 31, 2019
  • 2% of eligible postage

 

2019 Informed Delivery Promotion

  • Promotion Period: September 1 – November 30, 2019
  • Registration Period: July 15 – November 30, 2019
  • 2% of eligible postage